How do I get my invention from the prototype to the market?
Author: Elsie Ivins
Website: http://www.ezInvention.com
Added: Fri, Aug 11, 2006 15:08:18
Category: Invention Questions
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Marketing your invention is the best way of introducing it to the people. Therefore, it is important that you know the basics of marketing. Here are some ways to get your invention from the prototype to the market.
• Polish everything on your prototype. Fine-tune it and look for some problems that may arise during its operation. Remember that a well-functioning invention attracts licensees and potential clients.
• Decide if you will retain control of the concept and its marketing or if you will be tapping an established business to do the work.
• Ask your patent attorney about drafting a non-disclosure agreement early on. It will protect your intellectual property rights over the invention when dealing with potential licensees.
• Create your marketing plan.
• Set up a budget for promoting your invention from the internet to the television or print advertising. If possible, hire advertising agencies to handle the task. Identify events that will help you in promoting your invention, like trade shows and civic club meetings.
• Set the price of your invention. You can consult a market adviser regarding the fair market value of your product.
• Work with your lawyer on licensing and on what kinds of deals you can make with your clients.
• Send out your first press release and spread the word. Contact your local newspaper on showcasing your invention so that it can reach your target audience.
keywords: Invention | Inventor | Patent | Prototype About the Author:
Elsie Ivins answers frequently asked invention questions at PrettyGreatAnswers.com.
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