Should I send out pre-tradeshow mailers or products?
Author: Melanie Tamsevicius
Website: http://www.My-Tradeshow.com
Added: Fri, Jul 7, 2006 23:03:33
Category: Trade Show Questions
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Did you know that 76 percent of people who attend tradeshows have already decided what booths they will visit before they even walk in the door? So sending out pre-show materials is crucial. In fact, it is key to getting attendees to visit your booth.
Tradeshow attendees rarely remember booths they visited once they return to the office. It takes multiple encounters to make a memorable impact. If you send out a pre-show mailer, you have a higher likelihood that you will be remembered.
If you include a small gift in the mailer, it has a greater chance of being seen and remembered. Even small items like magnets or keychain flashlights can be effective in getting people open your mailer and stop by your booth. If your budget won't allow for a packaged mailer, then simply send out a flyer noting that you'll be giving away such and such at your booth. They will come by to claim their gift. They will remember you.
See also: Trade Show | Tradeshows | Mailers | Exhibit About the Author:
Melanie Tamsevicius answers frequently asked trade show questions at PrettyGreatAnswers.com.
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