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What are common exhibit mistakes?
Author: Ellen Hambey
Website: http://www.ExhibitHQ.com
Added: Sun, Jul 2, 2006 20:50:32
Category: Displays Questions
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There are many common mistakes made by exhibitors, such as:
- No proper marketing plan. There should be an exhibit marketing plan and tactical plan of action, because this is the critical starting point.
- No well-defined promotional plan. There should also be a proper and well-defined plan for promotion.
- Ineffective use of direct mail. The effective use of direct mail is still one of the most popular promotional vehicles for exhibitors.
- Ineffective use of press relations. Publicity is the most effective and successful method of generating a large volume of direct inquiries and sales.
See also: Displays | Exhibit | Promotion | Direct Mail About the Author:
Ellen Hambey answers frequently asked exhibit questions at PrettyGreatAnswers.com.
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