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How should I choose my tradeshow booth space?
Author: Ellen Hambey
Website: http://www.ExhibitHQ.com
Added: Sun, Jul 2, 2006 20:50:32
Category: Displays Questions
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Every trade show is unique. Consider the many variables affecting direction, volume, and quality of traffic past your display. You should become familiar with the floor plan and where and how your booth fits into the plan.
Consider how close you want to be to the following:
- main attractions
- industry leaders
- competitors
- restrooms
- food stations
- entrances
- exits
- escalators, elevators and lifts
- windows
- seminar sites
Avoid the following areas on the floor plan:
- obstructing columns
- low ceilings
- dead-end aisles
- loading docks
- freight doors
- dark or poorly lit spaces
- ceiling water pipes
- late set-up areas
- "black spots"
See also: Displays | Booth | Tradeshow About the Author:
Ellen Hambey answers frequently asked exhibit questions at PrettyGreatAnswers.com.
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